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Outbound Client Acquisition Methods for Advertising Agency
(2023)
The purpose of this thesis was to identify methods to find potential customers for the case company which is an advertising agency. Besides just identifying the methods, the author also selected the most suitable way of contact for each...
Creating a business model for a digital marketing company
(2021)
in practice, and the final result of this thesis is a functional business model for a digital marketing company. Different service packages that the company will be offering, are also presented and explained thoroughly....
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)
The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...

